Every physical therapy practice needs a website. It’s where prospective customers learn about your practice and make their first appointment, and it’s where many returning customers will go to make future appointments.
So, you want it to look great and function seamlessly. If your website is easy to use and appeals to the eye, it can be a wonderful tool for generating leads and retaining customers.
Below, we’ll dive into physical therapy website design and discuss seven features that every website needs.
How to do physical therapy website design the right way
Here are seven features that all the best physiotherapy websites share:
- An SSL certificate — An SSL certificate ensures that your website has an encrypted connection, which limits the possibilities for intruders to hack your website. This is crucial for physical therapy clinics, as it helps you protect your clients’ information (and stay compliant with HIPAA regulations).
- A mobile-responsive interface — More than 50% of all website traffic comes from mobile devices, but not all websites work on mobile devices. A mobile-responsive interface is one that changes depending on the user’s device, giving every visitor an optimal browsing experience.
- Clickable contact buttons — The primary goal of physical therapy web design is to connect with the people who need your services. Don’t make your website visitors enter your phone number into their phone to call you; place a button on your page that they can just click!
- High-quality images of your practice — Your website is the place to show off the amazing business you’ve built. Instead of using stock photos from Shutterstock, take some photos of your office to include on your site.
- List of treatments you offer — Do you dry needling? Aquatic therapy? Balance assessments? Create a page for each treatment you offer so that customers will know whether you’re the right practice for them.
- Customer testimonials — 72% of people read reviews of health care providers before booking their first appointment. Give prospective patients some positive reviews to read by placing testimonials on your website.
- A blog — Include a blog on your website where you share physical therapy tips and write about topics related to your business. It’s great for SEO (getting your site to appear in the search results) and will help you establish yourself as a physical therapy expert.
Building a website for your practice? Alliance may be able to help
At Alliance Physical Therapy Partners, all of our partner practices get access to marketing services from top-notch professionals. Our experts will build your site, manage it and create high-quality content that drives traffic (and leads) to it.
That way, you can stop worrying about physical therapy website design and focus all your time on physical therapy.
Contact our team today for more information about how we can help your practice or to find out how you can join our partnership in care.