9 physical therapy marketing ideas to help you attract customers

September 1, 2022

Looking to attract more physical therapy patients to your practice?

Of course you are!

In this article, we’ll share nine physical therapy marketing ideas that can help you generate leads and fill your calendar with appointments.

Check it out.

Expert-approved physical therapy marketing ideas

Here are some marketing tactics that will help you connect with prospects online and in person:

1. Invest in SEO (or learn it yourself)

Search engine optimization, or SEO, is a way to “optimize” your website so that it appears in the search results when people search for physical therapy services. Nearly 83% of health care patients use search engines to find a provider, so this is a valuable marketing tactic for physical therapists.

2. Start a blog on your website

Use your website’s blog to publish exercise guides and to answer some of the questions patients ask you. This is a great way to show potential clients that you’re an expert in your field.

3. Encourage your patients to publish reviews

According to a recent survey, 72% of people read reviews of health care providers before choosing one. Ask your physical therapy patients to leave reviews on Yelp, Google My Business, and other platforms so that prospective clients can read about how great you are.

4. Hand out promotional items

Have some T-shirts, towels, and water bottles printed up and sell them at your front desk or give them to longtime customers to get your name and logo out there. You might even consider giving free items to customers who leave reviews for you online (people love free stuff!).

5. Give free consultations to first-time clients

Speaking of free stuff, consider offering complimentary visits to new customers. This can be a very effective physical therapy marketing idea, as it directly brings people into your practice.

6. Don’t underestimate direct mail

It might seem a little outdated, but studies show that direct mail is still highly effective. While the average email has an open rate of 20% to 30%, direct mail open rates can reach as high as 90%!

7. Build a social media following

Facebook and Instagram are practically necessary for physical therapy clinics. Spend some time each week posting content to show your followers why your clinic is the best in the area. Post any deals or promotions you’re offering, too.

8. Connect with the local press

Local newspapers and TV networks are always looking for stories. If you offer any unique workshops or are participating in any cool events, reach out to let them know — they may want to do a story on you.

9. Partner with a physical therapy network

Personally, this is our favorite physical therapy marketing idea. PT networks often handle the marketing for their practices, so you can offload all the hard work onto them and focus on what you do best: providing care.

Alliance can help you generate leads and acquire new clients

Alliance Physical Therapy Partners is a network of physical therapy practices around the country. We provide marketing services (and a lot of other services) to help our partners grow and thrive.

If you’re tired of reading about physical therapy marketing ideas and would prefer to get back to your patients, we may be able to help.

Contact our team today for more information about how we can help your practice or to find out how you can join our partnership in care.