You should continuously be working to add value to your practice so that you can improve the care that you provide for your patients while earning profit. You must determine the best ways to serve your patients and how those ways stack up against the cost it takes to complete them.
Dry needling is a common physical therapy technique, but not every clinic offers it. What value does it bring to your practice? That’s what we’re here to explore.
What is dry needling?
Let’s start off with the basics. Dry needling is a minimally invasive physical therapy technique that uses thin needles to stimulate muscles or trigger points that are causing pain and reduced mobility. When the needle is inserted into the affected area, it causes the muscles to contract and release the tension. It also increases the blood flow to the area to accelerate the healing process.
Dry needling is used to help alleviate pain and reduced range of motion caused by a variety of injuries and medical conditions, including:
How does dry needling provide value to your physical therapy practice?
When you’re trying to decide if you should add a new technique like dry needling to your physical therapy services, you have to look at the value from every angle. Looking at factors such as potential cost and demand will help you see how much value it can add to your practice.
- Average profit margins — Boxes of dry needles usually cost $25 or less. The price of a dry needling session averages between $30 and $60 for a 30-minute session. Most people require three to six sessions, which means even at the lowest charge, you’ll still have a relatively large profit margin. It’s important to note that insurance won’t cover most dry needling, which should be considered when setting a price.
- Need for service — According to Google Trends, the searches for dry needling in the United States have steadily increased since early 2020. When you see the long list of conditions that dry needling can help treat, you can tell that many people would not only benefit from the technique, but they’re actively searching for it.
- Competitive edge — Due to varying state laws across the country, not every physical therapy practice offers dry needling. A study showed that only half of physical therapists in the U.S. offer dry needling as a service. That means that by adding it to your services list, you’re standing out from your competition.
Is trying to add dry needling to your practice posing a challenge? Alliance PTP is here to help
There are many ways that dry needling can add value to your physical therapy practice, but it’s not always easy to get started. That’s where we come in.
Need a partner to help your practice address challenges like adding dry needling as a service? Alliance Physical Therapy Partners’ nationwide partnership in care is here for you.
We can help you find the support services your practice needs to face its current and future challenges. Even better, you’ll get full access to our practice support services while still maintaining full control over the PT brand you’ve worked so hard to build.
Find out if our Alliance PTP partnership is right for your practice today.