Leanna Carlson

Vice President Virtual Care & Marketing

Leanna leads the Virtual Care and Marketing functions at Alliance, providing strategy, demand-generation as well as supporting the partners and corporate team.

In 15+ years of marketing leadership, Leanna has successfully implemented global programs and solutions, targeting both B2C and B2B audiences, across industries from hospitality with Marriott and Starwood Hotels to industrial products with Danaher and now in healthcare. Her specialty is in demand generation and digital-led analytics to drive market strategy and ROI. She leads with a strong balance of strategy and creativity as well as focus on execution and understanding the customer point of view – all while successfully driving profitability. She resides in Ada, Michigan with her husband and three children.