All Posts By

Kaitlin Tobak

In a Competitive Market, Differentiation is the Key

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In a Competitive Market, Differentiation is the Key

For the highest chances in receiving referrals, your potential sources need to quickly understand why your clinics are different from others in the market. One cannot assume that a referral source understands the unique qualities of your individual programs or your therapist’s specializations.

Physicians and their staff face incredible in-office pressure from sales reps, ancillary service providers, and others – so they need to hear specifics about why they should choose your clinic to care for their patients.

Here are four categories to consider in your value proposition:

  1. Unique qualities. What do you offer that no one else can? Be sure to share specific programs, data showing your outcome, maps, script pads, etc.
  2. Advantages. What do you do better than other providers? Do your best to convert the value of your products into financial results for your referral sources.
  3. Parity. Is there little or no difference between your clinic and your competition? Look for even minor differences that may add up to a competitive advantage. Like providing superior customer service in your clinics (locations, hours, products, front office support, etc.)
  4. Disadvantages. Are there areas in which competitors have an edge? Do some of your advantages offset these disadvantages?

Look for any gaps or weaknesses in your competitor’s products or services, especially when you offer a more complete package, more clinics, or if you have a better community reputation. What are the major strengths and weaknesses of your competition? How do they compare with your own?

To find out all this important competitive information by the following:

  • Go to your competition’s web page
  • Stop in and visit their clinics
  • Read the financial reports for publicly traded companies
  • Network with care managers, employers and insurers
  • Ask referring physicians why they might be referring to your competition
  • Attend local or statewide events where your competitors may be

Never overestimate or underestimate the competition. Even the best clinics and marketing leaders make mistakes that can be discovered.

While it is a mistake to overestimate the competition, it can be just as dangerous to underestimate them – this can cause us to sometimes take our own customers for granted. Our competition is going after the same market share we are, daily.

Physical therapy can often be viewed as a commodity – because physicians have heard the same things about our specialty year after year. If we ask questions, uncover needs, and differentiate our clinics – referral sources will better understand the unique offering we can provide and over time new patient volumes should increase significantly.

Top Challenges for Healthcare Leaders

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Top Challenges for Healthcare Leaders in the Upcoming Months

With healthcare constantly changing, healthcare leaders have many challenges they face on a day to day basis. In the upcoming months, top challenges you can expect to face include regulatory changes, rising healthcare costs and training.

Regulatory Changes

With constantly changing regulations and compliance measures including updates to HIPPA, CMS, and JCAHO standards, a committed compliance team is key.

Rising Healthcare Costs

Aggregate healthcare spending in the United States is expected to grow 5.8% annually, 1.3 percentage points above annual GDP growth, according to the Centers for Medicare & Medicaid Services.

Training and Education

Professional development and advancement are critical to providing top notch, individualized patient care and utilizing new technological advancements.

You don’t need to face these challenges alone! At Alliance Physical Therapy Partners, we provide comprehensive solutions for compliance, continuing education, and new program development, while delivering a return on investment that exceeds expenses.

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Building Winning Therapy Programs

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Here to Help You

Alliance Physical Therapy Partners works alongside our contract therapy management clients to build winning therapy programs. Our therapy management services include staffing, practice management and consulting services that enable exceptional patient care and outstanding practice performance. These results have led us to be one of the top 10 contract rehabilitation service providers in the US today.

1. Flexibility

Alliance Physical Therapy Partners provides flexible contract models to custom fit your needs, from comprehensive practice management arrangements to specialized performance management contracts.

2. Proven

With over 50 years of experience comes proven systems of work that blend expertise and technology.

3. Proprietary Software

AgileRPM is our proprietary software system that maximizes performance by making work more accurate, more efficient and ultimately, more profitable. Our software services improve operations and monitor each clinician’s effectiveness while providing instant access to performance reports.

4. Extensive Analysis

We preform an extensive performance/cost analysis to assess business is performance and how Alliance Physical Therapy Partners can help you.

5. Partner

Alliance Physical Therapy Partners is not just another cookie cutter therapy provider. We believe that working together achieves optimal performance and best results. Each day, we see that confirmed in the true partnerships we have with hospitals, therapy programs and patients.

6. Expertise

Let the experts in clinical operations, compliance and recruiting take that weight off your shoulders. Our expertise in managing referral processes, scheduling systems, documentation, compliance/charge capture training, performance reporting, audit systems and much more can enhance your therapy programs and earn you exponentially higher revenues.

Contact us today to schedule a therapy department assessment or to learn more about how Alliance Physical Therapy Partners can help improve your hospital therapy program.

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Attract Top Talent

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Attracting Top Healthcare Talent

With the increased challenges the healthcare industry has faced in recent years, staff acquisition and retention are more important than ever. The unemployment rate is at a 17-year low, which equates to a more competitive job market. Businesses are struggling to attract and connect with younger generations. Most healthcare facilities don’t have the resources or personnel to efficiently staff their departments. With other pressing demands within your organization, recruiting professionals is just not on the radar. So how do we solve this problem?

Social Media Pages

With social media constantly evolving and the usage increasing, many social media platforms are utilized, including accounts with Facebook, LinkedIn, and more.

Dedicated Recruiter

As a partner, you will receive a dedicated recruiter for building rapport and streamlining the hiring process.

Student Affiliation Program

Alliance Physical Therapy Partners offers a student affiliation program to connect with top graduating students nationwide.


Nationwide networking events through trade shows, job fairs and conferences are key for not only brand awareness and professional development, but also for recruiting professionals in the field.


Partnering with Alliance Physical Therapy Partners, gives you immediate access to a wide variety of resources and a proven system of effectively recruiting professionals and top-level talent. The money invested into recruiting quality, long-term hires can help offset those costs and give you the ability to grow and develop new services for your patients. 

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Connecting with Your Referral Sources

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20 Creative Ways to Connect with a Referral Source 

To be a provider of choice, you must build relationships with your referral sources – existing and potential. You can capitalize on these relationships by focusing on some of the techniques below:

Keep the focus on patients

  • Ask for one patient to show what your clinic can do.
  • Provide a “clinic” for a certain patient population on-site at the physician’s office. You may be able to see a few patients on-site, and then transfer them to your clinic.

Out of the box ideas

  • Present an ergonomic in-service to a Primary Care office. Teach them proper sitting, typing and lifting techniques.
  • Shadow a physician in their office.
  • With your patient’s approval, attend a doctor’s appointment with them to discuss their progress. It is a great way to build a relationship with a physician.
  • Develop a precise rehabilitation protocol alongside a physician.
  • View a surgical procedure performed by a referring (or non-referring) physician. The operating room is the physician’s stage. Generally, they enjoy teaching others.
  • Have patients write notes to their doctors thanking them for referring them to your clinic.
  • Choose a “physician of the month” (nominated by their patients) and deliver a certificate or plaque.

Hosting your referral network sources

  • Invite a physician to your clinic to observe you treat. This works well with younger specialists who have never attended PT clinical, or with PCPs interested in learning more.
  • Hold an in-service in your clinic and invite a physician to speak to you on a specific topic or have a “Journal Club” meeting and ask a doctor to attend.
  • Set up an educational in-service for Physician office regarding a new physical therapy technique, a new program you are introducing or a general overview of the local PT market.
  • Sponsor a physician’s office staff meeting by supplying a location for the meeting, food, etc.
  • Participate in a Saturday morning injury call with an orthopedist.
  • Speak at residency meetings or in-services. Residents will someday be MD’s and will often end up in your community.
  • Invite residents to shadow you in your clinic.
  • Invite a physician to:
    • Consult with your clinic to develop a new program
    • Social or sporting events that you sponsor, or to a meal outside of the office.
  • Meet a physician outside of their office by participating in activities that he/she participates in or volunteers for. Examples may be running clubs, biking clubs, or other charitable organizations.

Building personal relationships with referral sources is key, and stepping outside of the box can be the edge you need to better connect with them. Learn about our many services for more ways to make your practice flourish.

Building Successful Partnerships

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Building Successful Partnerships

Alliance Physical Therapy Partners has formed a successful partnership with the Tahoe Forest Hospital District. Karen Baffone, CNO and Executive Director of Post Acute Services & Population Health at Tahoe Forest Hospital District affirmed,

“Alliance partnered with Tahoe Forest Hospital District beginning in 2016 when the District was transitioning providers. We have had nothing but great success with Alliance Physical Therapy Partners, which has been evidenced by growth, excellent services, and commitment to quality. They are a value add to our organization and have values that are consistent with the District.”

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Real Clients, Real Solutions

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Real Clients, Real Solutions

We partner with over a dozen different hospital systems across the country, and are able to provide success stories for our clients, year after year. Here’s an example:

Over four years, productivity increased by 350%. Meanwhile, revenue exceed budget by 33% and gross charges exceeded budget by 11.2%.

Added a Satellite Clinic in 2018

We recognized together the need for increased patient access and market
share growth.


Total Integration with AgileRPM EMR System

After our initial assessment, we found the hospital’s performance management tools to be manual and antiquated – causing inefficiencies and lowered productivity. Implementation of our AgileRPM mitigated these issues.


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Time is Money

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Time is Money

Educating patients, a parent of a patient, or a caregiver is essential when providing therapy services. Whether it’s teaching a home exercise program or various activities outside of the hospital or clinic (such as transfers, dressing, bathing, feeding, or getting up and down steps), it can require a significant amount of a therapist’s time. 

Here’s what you need to know:

  • This time is billable time as long as it requires the unique skills of a therapist, or an assistant under the supervision of a therapist. 
  • Once the therapist or assistant has taught the patient or caregiver what to do, they have returned demonstration, and they have deemed to be competent in doing it correctly – that training no longer requires the skills of a therapist or an assistant to provide and the billing period should end.
  • There is no specific CPT code to use for education and training.
  • When instructing the patient or caregiver in a home exercise program or training, use the CPT code that best describes the focus of the activity. 

Alliance Physical Therapy Partners has a robust compliance and operations team that educates our partners on proper billing practices and the use of appropriate CPT Codes. Contact us today to start improving your billing accuracy. 

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How Well Are Your Therapy Services Performing?

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How Well Are Your Therapy Services Performing?

Most healthcare facilities and systems have difficulty measuring the performance of their therapy services with the data and reporting available to them. Below are three ways Alliance Physical Therapy Partners can help you measure, understand and improve your overall financial and clinical performance. 

Patient Satisfaction

  • Patient wait times
  • Cancellation rates
  • Therapy programs that are meeting the community’s needs
  • Quality service measures 

Referral Management

  • Systematic process
  • Capturing all your referrals within your system
  • Tracking and reporting


  • Accurate billing practices
  • Job satisfaction, positive moral and motivation
  • Efficiency
  • Documentation

Alliance Physical Therapy Partners can provide solutions in all these areas. We have successfully managed rehabilitation programs across the country for fifty years. Contact us today so we can discuss and assess the delivery of your therapy services.

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Impacting Rural Healthcare

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Impacting Rural Healthcare

Alliance Physical Therapy Partners realizes the importance of providing quality rural healthcare services to rural communities. Our newest partner, Wickenburg Community Hospital is committed to quality health and wellness services where the patient, family and community come first. Wickenburg Community Hospital is a federally designated Critical Access Hospital and a state designated Level IV Trauma Center. Alliance Physical Therapy Partners began managing their therapy services in June of 2018 and we are excited to help expand their therapy offerings to the community. 

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